At HOB Salons, industry accolades are more than just moments of recognition- they’re powerful tools for building trust, inspiring teams, and attracting new business. International creative director and four-times British Hairdresser of the Year, Akin Konizi, shares how the award-winning salon group turns trophies into long-term success.

1. Display Awards with Pride
HOB makes their achievements part of the salon experience. Trophies, certificates, and awards are placed in high-traffic areas like reception and styling stations, reinforcing client confidence. Recent wins-including Artistic Team of the Year, London Hairdresser of the Year, and Trend Image of the Year at the 2024 British Hairdressing Awards- are proudly on show.

2. Go Digital with Your Achievements
A strong online presence extends the impact. HOB highlights their wins on a dedicated “Awards and Achievements” page, while social media content celebrates the team, showcases behind-the-scenes moments, and features glowing client testimonials.

3. Build Campaigns Around Your Wins
Award wins become the foundation for compelling marketing. Messaging like “Experience award-winning hairdressing” positions HOB as a premium choice for clients seeking the best.

4. Reinforce Client Trust
From appointment confirmations to newsletters, subtle reminders like “You’re booked with our award-winning team” strengthen client loyalty and reinforce the salon’s ongoing commitment to excellence.

5. Inspire Excellence Within the Team
Each award reflects the passion and creativity of the HOB team. Celebrating wins internally keeps standards high and motivates staff to deliver an exceptional client experience every day.