We get it – between back-to-back appointments, managing your salon, and keeping clients
happy, finding time to post on Instagram can feel impossible.

But staying visible online is just as important as the work you do behind the chair. Content
planning isn’t just a bonus – it’s essential if you want to keep attracting new clients and
growing your business.

That’s why we’ve created a simple 5-day content schedule made just for hairdressers.

No more stressing about what to post – this guide gives you daily content ideas to keep your
feed fresh and engaging all week long.

Want to learn how to plan content that actually brings clients into your chair?

Check out our thought starters, here!

Day 1 – Transformation Tuesday (or any day of the week!)
Post Idea: Before & After
What to share: Show off a recent client transformation. It could be a fresh colour, a dramatic
chop, or even a blowout glow-up.

Day 2 – Behind-the-Scenes
Post Idea: A peek into your day or tools of the trade
What to share: Show your setup, your favourite product, or a behind-the-scenes snap from
the salon.

Day 3 – Client Love or Testimonial
Post Idea: Share a happy client review or a quote from someone who loves their hair
What to share: Screenshot a review, post a quote graphic, or a photo of a smiling client.

Day 4 – Education & Tips
Post Idea: Haircare tip or myth-busting
What to share: Teach your audience something simple and valuable – how to extend a
blowout, why trims matter, or how often to use a mask.

Day 5 – Call to Action / Booking Reminder
Post Idea: Open spots or a friendly reminder to book
What to share: Let clients know how to book and what spots you have open.

Happy posting!