The festive season is fast approaching- and for salons, that means more than just back-to-back bookings. With November and December marking the biggest retail months of the year, ghd ANZ’s Head of Salon, Selena Green, shares her expert insights on how stylists can turn seasonal traffic into serious sales.
“Retail is competitive, fast, and fluid- but consumers are spending!” says Green. “Black Friday alone generated five billion dollars last year. Salons have a unique advantage because November and December are the busiest months for appointments. Even those ‘twice-a-year’ guests come in to get summer ready. Each stylist has on average five to eight guests in their chair every day, actively engaging. That’s more face-to-face opportunity than most retail stores see in a week. The key is turning that engagement into retail sales.”
Her first piece of advice? Confidence. “Your professional recommendation matters. Guests trust you to guide them on the best tools and products for protection and styling. When you explain why a product is essential for achieving their look, it resonates.”
From there, it’s all about smart, simple strategies. Green suggests salons lean into the season with in-salon events and festive visual merchandising. “Invite guests to a mini styling masterclass or thank-you celebration- let them browse, try, and experience the full ghd range without a huge stock investment,” she says. “We’ll support you with the rest.”
For those wanting to boost their bottom line, Green highlights the power of ghd’s Christmas Collection Packs– built with strong salon margins- and the brand’s styling range, which offers premium stocking stuffers from just $50. “Did you know 30% of ghd tools are gifted at Christmas?” she adds. “Give guests recommendation cards listing the products you used- get ghd on their wish list.”
A key tool in the ghd business arsenal is ghdhairpro.com.au, a dedicated online hub for salon partners. “Drop Shipping made easy: Maintain your margin while we ship directly to your customer with zero shipping fees,” says Green. “It’s a game-changer. We also update discounts daily, so you can convert guests in the chair without worrying about logistics.”
Beyond sales, the platform provides education resources, warranty claims, and business tools- all accessible on-demand. “Our account managers are here to help, or you can simply email sales@ghdhair.com.au to set up your account,” Green explains. “We want to make partnering with ghd as easy and flexible as possible.”
Her final message is one of motivation: “Treat December like the Grand Final of retail. Every guest is an opportunity- not just for a great service, but for a retail conversation. With the right approach and tools like ghdpro, salons can absolutely capture a slice of that holiday spend.”