The EVY PROFESSIONAL woman is always beautiful and confident.
SAM JAMES, EVY PROFESSIONAL PRO STAR AMBASSADOR
Recreate VERSACE VOLUME with EVY PROFESSIONAL Pro Star Ambassador, Sam James.
With a look to suit just about every mood, occasion (and skill-level), EVY PROFESSIONAL this year revealed their anticipated brand campaign, ALWAYS EVY; a collection of six empowering hero looks showcasing styling versatility with a definitive luxe edge.
Whether your style is Hollywood high-end, smooth and sleek or lived-in chic… EVY PROFESSIONAL always has you covered. Hair is, after all, your very own crowning glory; the ultimate accessory, style enhancer and expression of your tastes and creativity.
Hot off the campaign’s whirlwind release, EVY PROFESSIONAL Pro Star Ambassador and Campaign Hair Director, Sam James shared her ultimate tips and tricks for achieving high-shine, VERSACE VOLUME waves… the EVY PROFESSIONAL way.
Over to you, Sam.
STEP ONE: PREP AND BLOW
“The EVY PROFESSIONAL woman is always beautiful and confident,” starts Sam. “I love highlighting the shine that can be achieved using EVY tools. For these waves, we also sought to keep things full and bouncy too; a deep side part, glam height with fullness in the length”.
To create VERSACE VOLUME, begin by drying damp hair into a classic, bouncy blow-dry using EVY PROFESSIONAL’s theBOSS Hairdryer and Schima round brush. “Hair should first be prepped and parted into smaller sections for added control when lifting,” says Sam.
“I begin by roughly drying the hair until it’s about fifty percent dry,” says Sam. “I like to start with the head tilted upside down and make sure to first dry the roots away from the scalp. It’s super important that the roots dry and form to the memory of the scalp.”
“Next, I split the hair into a back and front section at the ear (more on the front section a little later), with the back portion sectioned into a top, middle and bottom,” Sam continues. “For the sides, I blow-dry the hairline separately – as it’s finer and needs more attention.”
“For long lengths, leave blow-dried hair to cool in brushes while you work on the next sections. You can also use large rollers to help keep shape as the hair cools” adds Sam. “Finally, dry all of the top sections back (with no parting) and allow the hair to fall into a natural bounce.”
STEP TWO: PART TO PERFECTION
To achieve an air of instant luxury (à la screen siren, Veronica Lake) create a clean, deep side part before you commence styling. The epitome of Hollywood glamour, the deep side part complements all face shapes – pairing beautifully with full bodied waves.
STEP THREE: STYLE
Next up? Style with the EVY PROFESSIONAL iQ-ONEGLIDE iron.
To achieve the desired finish, Sam advises working in one direction across the head, taking one inch sections and twisting each at a full 360° revolution, before sliding through to the ends of the hair. “I like to leave the roots (un-ironed) so as to maintain volume,” shares Sam.
“All sections are styled in one direction,” she adds. “As soon as hair is passed through the iQ-ONEGLIDE, I create a 360° twist of the iron. I then pull through with tension until I reach the last third of the hair – where I ease off the tension to create less of a curl in this section.”
STEP FOUR: BRUSH
After allowing time for hair to cool, use a cushioned bristle brush (Sam recommends the EVY PROFESSIONAL Vegan-Friendly cushion brush) to firmly brush through the styled curls, working your way around the entire head circumference.
STEP FIVE: SHAPE
The final step? Using your hands while simultaneously brushing, start to mould the hair into shape, bringing strands together to create the body shape. For fluff and fly-aways, use a light spritz of water to rehydrate hair before brushing through. Et voila!
* To transform short or fine strands into lush, voluminous lengths, Sam suggests experimenting with clip-in hair extensions. “Clip-ins are a great way to fill out finer hair and create additional volume.” Fine hair can also benefit from a spritz of texture spray or styling powder.
* As for fringes and front sections? “I like to blow-dry the fringe first as opposed to keeping this damp for a longer period,” says Sam. “For flatter fringes, use a tail comb and dry straight down onto the forehead to counteract any cowlicks. Smooth the ends with a round brush.”
* “For a voluminous fringe, use a small round brush and stretch left and right – to stretch out the sides,” adds Sam. “For hairline strands (specially curly hair), use a small round brush with lots of tension. If hair is too flat, lift the fringe up and dry underneath to create volume.”
* The most common mistakes people make when creating voluminous waves? According to Sam: “Too much products, or poor product choice. Products should be workable and light, so you can build them up”. Your products should enhance the work of your tools and hands.
* And finally, Sam’s top tips for avoiding wave or curl droppage? “Leave a brush or roller in hair whilst cooling, to keep the memory of the root lift. Movement is key when cooling, allowing styles to last as long as possible.” If using hairspray, be sure to use a workable formula.
There you have it…
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