HAIR FESTIVAL 2024: THE WRAP

Hair Festival 2024 drew an impressive crowd of over 6,000 hairdressers and beauty enthusiasts to Sydney’s ICC on June 30 and July 1, marking a significant 30% increase from the previous year. The event, relocated with revamped dates, proved a resounding success, showcasing the pinnacle of creativity and innovation in the hair industry.

Renita Collins, Festival Director, expressed delight at the overwhelming response, stating, “The turnout and feedback has been sensational. Changing both the venue and dates was a risk that paid off, highlighting the diversity and excellence of our industry.”

Central to the festival was the bustling Festival Hub, where attendees explored 70 leading brands offering cutting-edge products and services in business, technology, care, and colour. Sponsored stages like THE STAGE. by Artègo and Pivot Point buzzed with educational sessions and competitions, demonstrating the industry’s camaraderie and talent.

The event featured free attendee bags packed with goodies from NAK Hair, Pure and Juuce, and Hair Aid, underscoring the festival’s commitment to nurturing the next generation of stylists. Paul Mitchell sponsored the event’s lanyards, enhancing the attendee experience.

A highlight was the Hair Festival Competitions, which saw record participation and a revamped awards structure sponsored by O&M. Gary Prigge from O&M emphasized their dedication to supporting emerging talent, noting the vibrant energy and skill displayed at the competition.

Beyond the business and competition, Hair Festival 2024 celebrated sustainability with partnerships promoting conscious recycling and waste management. Forums like REALtalk delved into crucial industry topics, from innovation to social media strategy.

As plans for Hair Festival 2025 unfold, the industry eagerly awaits another year of inspiration, education, and celebration. For further details, visit www.hairfestival.com.au to stay updated on future announcements.