Big moves are happening at La Biosthétique and Great Lengths Australia, with two powerhouse appointments set to shake up the sales scene. As the brands gear up for an exciting new chapter, fresh leadership is stepping in to drive growth, deepen salon partnerships, and bring even more energy to their premium hair portfolios.

Mel Drabic joins as National Sales and Group Sales Manager, while Billiana (Billi) Hanson steps into the role of Business Development Manager for Victoria and South Australia.

Bringing over two decades of experience across luxury hair and beauty, Mel is known for leading high-performing teams and executing strategic sales growth across both professional and retail channels. Prior to joining the group, she held senior positions with Oribe, Iles Formula, R+Co and Brow Code, where she led international expansion and strengthened brand positioning across premium markets.

Billi brings 22 years of industry experience with a focus on relationship building and salon business development. Her background includes roles with brands such as Oribe, GHD, Maria Nila and DMK Skin, where she honed a people-first approach to sales and strategy.

Together, Mel and Billi join the existing La Biosthétique and Great Lengths teams in leading national growth initiatives, strengthening partnerships, and championing the brands’ ongoing commitment to excellence and innovation across Australia and New Zealand.