Go Pink for Breast Cancer With Goldwell and the McGrath Foundation

“Leading professional haircare brand, Goldwell, have thrown their support behind the McGrath Foundation families experiencing breast cancer with a sassy and accessible offering that can be enjoyed by all women via a visit to a Goldwell salon nationally. Goldwell Go Pink Is the name of the campaign…a fun and flirty activation which extends from April 1 to May 31, 2017 and asks women from all walks of life to step up and add a splash of pink to their hair as a gesture of awareness and support for people going through breast cancer.

From a hint to an all overall pink colouration, Goldwell has a range of ways to play and participate!‘Go Pink’ using one of Goldwell’s salon only color ranges such as Elumen, a high performance hair colour which achieves intense and brilliant colour results with exceptional shine. A Goldwell stylist can customise a pink colour to suit you, from flirty highlights to an overall wash of pink…and be it a soft candy through to a hot fuscia! From there, simply take a snap of your newly pinked head of hair, upload it on Instagram using the official #goldwellgopink hashtag and referencing @goldwellaus, and Goldwell will donate $100 to the McGrath Foundation for every post made!

“Goldwell is proud to continue its support of the McGrath Foundation. Through our Goldwell Go Pink initiative we want to raise funds in a fun and colourful way so that the Foundation can continue its great work assisting families affected by breast cancer. We encourage all women to Go Pink at any Goldwell salon across Australia for this very worthy cause”, said Louise Chamberlain, Marketing Director, Goldwell.

The Goldwell Kerasilk colour care retail range – also available at Goldwell salons nationally – is designed to help maintain coloured hair of all styles and shades. Buy any bottle and it too will become a means of support…with every Kerasilk product sold during the month of April and May seeing Goldwell donate a further $2 to the cause. Priced from $34.95 through to $42.95, it’s the perfect way for anybody wanting to participate, but perhaps not quite in a position to sport pink in their own hair, join in the Goldwell Go Pink campaign!

“McGrath Breast Care Nurses make life that little bit easier not only for the women and men diagnosed with breast cancer, but their families as well. This campaign by Goldwell is a great way to show your support of the great work our nurses do, right across the country”, said Petra Buchanan, McGrath Foundation CEO.

More information about Goldwell: www.goldwell.com

More information about the McGrath Foundation: www.mcgrathfoundation.com.au