In-salon, tools aren’t just tools – they’re part of your signature.

They shape the finish, the feel, the longevity of every look that walks out the door. Right now, there’s a clear professional conversation building around the Chronos family from ghd – and it’s grounded in performance as much as protection.

Through its Styler Trade In campaign, salons can speak with their ghd sales representative and trade in any old ghd or alternative brand straightener to access exclusive professional pricing on the Chronos or Chronos Max. Chronos is available from $200 and Chronos Max from $215 (separate pricing and mechanics apply for the professional campaign), offering an accessible entry point into the brand’s latest technology – including one-stroke styling and long-lasting results, with full disclaimers available in the campaign guide.

For Kelly Manu of UNA Auckland, the appeal is immediate and tangible on the salon floor. “What I love most about the Chronos family is how it smooths frizz like magic, while remaining gentle on the hair, less heat, less damage, and so much more shine,” she explains.

It’s a sentiment that speaks to the daily balancing act pros navigate – delivering polished, high-shine results without compromising the fibre.

Chantelle Spurling’s favourite thing about the ghd chronos and chronos max? “HD responsive technology and that the stylers have the ability to read the hair texture/density and understand what each clients hair needs to ensure curl retention and longevity in the hair,” she explains. 

For stylists working across a diverse client base, that responsiveness translates to efficiency – fewer passes, better retention and a finish that holds its shape beyond the appointment.

Long-term brand trust also runs deep. “I’ve used ghd tools throughout my entire hairdressing career. I love that the brand is always investing in technology and striving for constant improvement. It’s a brand I know and trust. Their tools feel luxurious, deliver flawless results, and protect hair from heat damage. As a colourist, the tools my clients use are incredibly important, and ghd ticks all the boxes for me.” For colour specialists especially, the integrity of the hair post-service is non-negotiable – the tools clients rely on at home directly impact tone, gloss and condition.

Sheree Knobel adds that philosophy is just as important as performance: “One factor that will always drive me to use the brand is ghd’s philosophy that hair health matters. ghd is all about delivering good hair days. It’s not just about how the hair looks, but what the tools do for it. They prioritize hair health, heating only to the temperature needed to reset the bonds without causing damage or dryness. With their constant innovation, my clients’ hair keeps getting healthier and healthier.”

At the centre of that philosophy sits 185°C – the brand’s optimum styling temperature. Maiya Rice of Jarrahs Hair in Berri breaks down why that number matters in real terms: “185 is the optimum temperature that ensures the hair integrity; anything hotter will result in damage to the cuticle layer. Overheating the hair does not ensure longevity it only causes mechanical damage. Under 185 degrees the hair will not hold the style and can cause dryness.” It’s a reminder that more heat doesn’t equal better results – precision does.

For salons considering the switch, the Styler Trade In offer is designed to make that transition seamless. By connecting with a ghd account manager or emailing sales@ghdhair.com.au, professionals can explore the campaign and upgrade their kit with intention.

In a climate where clients are increasingly educated about heat damage and long-term hair health, the conversation has shifted. It’s no longer just about the finish – it’s about what happens underneath it. 

For many pros, Chronos isn’t simply a new styler. It’s a recalibration of standards behind the chair.

For more information, reach out to your account manager or email sales@ghdhair.com.au.