INITIATIVE: ghd Employees Share Personal Breast Cancer Stories to Raise Awareness

For over two decades, ghd has championed breast cancer awareness through its iconic pink collection, raising over $24 million for breast cancer charities globally. This year, ghd continues its mission with a poignant campaign featuring personal stories from ghd employees directly impacted by breast cancer.

The campaign, in partnership with the National Breast Cancer Foundation (NBCF), aims to empower and support women through heartfelt narratives from employees like Janine Jennings, Jennifer Lowe, Belen Casado, Giada Belloto, and Lisa Bourhy. Their stories, shared in a campaign video on the ghdANZ YouTube channel, highlight the profound impact of breast cancer on individuals and their loved ones.

The 2024 ghd pink collection features the brand’s acclaimed products in trending fondant pink, including the ghd platinum+™ styler and ghd helios™ professional hairdryer. Each purchase from this collection contributes $20 to NBCF, supporting ongoing research and awareness initiatives.

Join ghd in their commitment to raising awareness and funds for breast cancer research by exploring the heartfelt stories and supporting the cause through the limited edition pink collection. For more details, visit ghd’s official website.