“Whatever the weather, Whether we like it or not”
For David Jones’ AW17 Campaign Launch, Aveda’s Terri Robertson-Kirkwood led a team of hairstylists to create a series of sleek hair looks that would complement the show’s ‘Live Outside the Seasons’ theme. Set against Sydney’s exquisite St. Mary’s Cathedral, a palatial glass marquee sheltered the matte black runway which would showcase International Supermodel Karlie Kloss, as well as local Ambassadors Jessica Gomes, Jessinta Franklin and Bridget Malcolm in an enviable array of DJ’s designer garments.
The trans-seasonal campaign channeled Australia’s unpredictable climate, inviting style-makers to embrace a bold, individual aesthetic, un-peturbed by sporadic changes in weather. “The hair recreates this theme and is all about breaking barriers and not being defined by trends.” says Terri Robertson-Kirkwood, Aveda’s Creative Director for David Jones. “The direction we wanted to take for this show was Couture; we looked at the hair looks that have just appeared on the catwalks in Paris, [which featured] a lot of lush and flowy fabrics, a lot of shine and sparkle. We decided on this look for its high shine, high reflective quality.”
Locks were prepped using Aveda’s Color Conserve Daily Color Protect from mid-lengths to ends, before a fine tooth comb was used to create a defined middle part. Roots were next spritzed with Aveda’s Volumising Tonic, for added volume and shine. Hair was next worked through with Aveda’s Brilliant Retexturing Gel for softness and hold, before being sectioned and blowdried on a high-heat in a downward motion. Two small sections were next twisted and fastened behind the head, before being set with a spray of Aveda’s Air Control.
“The hair is flat, sleek and tight, with a high shine finish,” Terri observed, “although its a very couture look, the hair still looks healthy and beautiful. We were heavily reliant on Aveda’s Damage Remedy Split End Repair,” Terri revealed, “which although a treatment, can be used as an amazing styling product. Because of the humidity [tresses] were a little bit out of control, so we needed a matte finish on the ends. The back is natural, with a matte sheen. Although its a very couture look, the hair still looks healthy and beautiful.”