MANE LAND 2026 has cemented its status as the new must-attend event for the hair industry, drawing close to 3,700 attendees across an action-packed 10-hour day of education, innovation, and entertainment at Sydney’s iconic Hordern Pavilion on Monday April 20th 2026.
At the heart of it all? Mane Stage, the education hub that proved to be a crowd hotspot throughout the day with guests gathering to learn from the very best in both local and global talent. A dynamic and varied lineup saw over sixty artists take to the stage in 12 live sessions across the day, featuring the headlining TONI&GUY show led by the iconic Efi Davies and Cos Sakkas supported by the TONI&GUY Australian Artistic Team for the pros, alongside celebrity extensionist Priscilla Valles sharing her insider secrets to both pros and consumers alike. The event showcased the very best in global hair artistry, trends, and techniques, with attendees treated to an immersive experience that blended high-level education with engaging brand activations and unforgettable live moments.
The full MANE STAGE 2026 LINE UP can be found below.
L’Oréal Professionnel | Featuring Scott Sloan, Kelly Manu, Mel Gesualdo, Adriana Marmino, Damien Rinaldo, Mathias Ryder Te Moananui, Danni Solier, Brodie Lee Tsiknaris, Pete Thomsen, Massimo Tirimacco, Joe Cotroneo, Jamie Furlan, Sky the Artist, Ash Croker, Rochelle Lensley, Amy Connolly, Rodney Wayne, Karlie Roberts
K18 – Featuring K18 Global Hair Ambassador Tom Smith
ELEVEN AUSTRALIA – Featuring Joey Scandizzo, Andrew O’Toole, Rachel Vitullo, Jaimme Lee
Goldwell and Oribe – Featuring Amanda Magistro, Adam Dyer, Kirby Lago
KEVIN.MURPHY – Featuring Kevin Murphy, Kate Reid
Schwarzkopf Professional – Featuring Dee Parker Attwood, Jason Fassbender, Kristie Kesic
Moroccanoil – Featuring Gareth Williams, Balthazar Michel, Richi Grisillo, Chinney Yeap, Michael Beel, Jordan Hone
TONI&GUY International Headline Show – Featuring Cos Sakkas and Efi Davies, supported by the TONI&GUY Australian Artistic Team
Redken – Featuring Justin Pace, Sara Briscoe, Sheree Knobel, Michael Kelly, Milly Rose, Kirsty Anne, Richard Kavanagh, Di Gorgievski
ghd – Featuring Faye Redfern
The Perlino Access – Featuring Priscilla Valles, Natalie Anne
FAME Team – Featuring Harrison Sansom, Lexie Shay, Jelena Vasic, Zara Zust (led by Lauren McCowan, Lyndal Salmon and Jack Morton)
MANE LAND 2026 was proudly supported by Presenting Partner HAIRHOUSE, whose ongoing commitment to the professional hair industry played a pivotal role in bringing the event to life at such scale and impact. The MANE LAND x HAIRHOUSE partnership enabled the delivery of an elevated, world-class experience for both professionals and consumers. Their support not only amplified the reach and execution of the event, but also reinforced a shared dedication to innovation, education, and community within the hair industry. Without their backing, the scale and success of MANE LAND 2026 would not have been possible.
From the moment doors opened at 10am, the energy surged as professionals gathered en masse. The first 100 guests were rewarded with a highly sought-after gift bag valued at over $1,000, setting the tone for a day defined by generosity and excitement. Throughout the event, brands reported selling out of stock, while long queues formed as eager attendees waited to engage with activations and discover new products well into the evening.
A defining feature of MANE LAND 2026 was the unprecedented scale and creativity of brand immersions across the show floor. Moving far beyond traditional exhibition stands, brands delivered fully realised experiential environments designed to captivate, educate and entertain. Attendees were invited to step directly into each brand’s world through interactive demonstrations, live styling sessions, personalised consultations, and hands-on product experiences. These high-impact activations blurred the line between retail and entertainment, driving record engagement and contributing to the widespread sell-outs seen across the day. The depth of investment and innovation on display underscored the growing importance of experiential marketing within the professional space, and set a new benchmark for future industry events.
One such standout was the World of L’Oréal Professionnel Products, an immersive, multi-brand environment that brought together six of its leading brands – L’Oréal Professionnel, Redken, Kérastase, Matrix, Biolage and Pureology – into one cohesive, high-impact showcase. Designed as a walk-through experience, the space layered eight next-generation education and artistry touchpoints with immersive scalp diagnostics, live demonstrations, and a content-driven podcast studio, all anchored by over 35 of the industry’s leading voices. Attendees were invited to explore everything from AI-powered tools like Kérastase’s K-Scan, to cutting-edge launches and real-time stage education, with each interaction engineered as a moment of discovery.
Also on the floor at MANE LAND 2026 were a host of industry leading brands, including Hairhouse, ghd, Dyson, Schwarzkopf, Goldwell, Oribe, Kevin Murphy, Eleven, K18, Seamless1, Moroccan Oil, Amika, Glowwa, Olaplex, Natalie Anne Haircare, Baciami, Attache, Phorest, Vish, Christophe Robin, BBSleek, Floractive, Perlino, Wedded Wonderland, Salon Snacks, Fone King, Vish, and Ted Haircare.
What set MANE LAND 2026 apart from other hair events seen globally was its ability to seamlessly bridge the gap between the professional hair industry and the highly engaged, beauty-savvy consumer. In an era where digital platforms have empowered consumers with unprecedented access to education and expertise, today’s audience is more informed and invested in professional haircare than ever before.
“MANELAND surpassed every expectation – truly a ‘Hairchella’ like no other,” says M DIVISION CEO David Mannah of the success of the inaugural event. “The energy, the production, and the overwhelming positivity from over 3,700 attendees have left global industry leaders calling this the best hair event they’ve seen. To every partner who believed in us – thank you. You didn’t stand on the sidelines; you showed up, and together we made history for our industry.”
“Mane Land was never just an event,” explains M DIVISION General Manager Janna Miccio. “It was a five-year belief brought to life: that the professional hair industry deserves to be seen and experienced differently – at scale, with authority, and through a platform that unites professionals, brands, and consumers to showcase the power, value, and innovation behind professional hair products and services.”
“Seeing the queue wrap around the block at 10AM told me everything,” continues Elli Julia. “The industry showed up – in force, with real commitment, and an energy that was palpable.
“MANE LAND 2026 wasn’t just an event; it was a defining moment where leading brands, educators and the community came together like never before. A huge thank you to Hairhouse for believing in this vision and for their unwavering support – we can’t wait to do it all again.”
MANE LAND created a rare and valuable opportunity for brands to connect directly with this audience in a live, experiential setting – offering deeper insights into professional products, techniques and innovation. This direct-to-consumer engagement not only elevated the attendee experience, but also provided brands with an invaluable touchpoint to build trust, drive loyalty, and showcase the true value of professional haircare in an increasingly competitive market.
The K18 VIP Lounge became the place to stop, relax, and take it all in, featuring a Glambot experience and complimentary cocktails courtesy of Trollied, offering guests a premium space to connect and celebrate. Outside, the forecourt came alive with DJ decks and a curated selection of food trucks, creating a vibrant festival atmosphere that extended beyond the activation floor.
On stage, the Schwarzkopf Professional show delivered one of the day’s most memorable moments with a surprise live set by Teen Jesus and the Jean Teasers, electrifying the crowd and elevating the experience beyond a traditional industry event.
Meanwhile, the DHA Creator Stage proved to be a major drawcard, packed with attendees all day eager to learn from some of the industry’s most influential content creators. Sessions focused on optimising digital presence and leveraging social media to build sustainable careers, reflecting the evolving landscape of the hair industry and the growing importance of online platforms.
MANE LAND 2026 not only delivered on its promise of world-class education and inspiration, but also reinforced the strength and passion of the hair community. With unprecedented engagement, sold-out brands, and unforgettable experiences, this year’s event marks a new benchmark for the industry.
For more information, visit www.maneland.com.au.
