Fudge Professional helped to create the stunning hair on this year’s catwalk at Pure London. Taking place at Olympia Grand, Pure London brings together the UK’s new fashion designers and buyers, serving as a platform for tomorrow’s big names in fashion.
During the three-day premier fashion event, up to six catwalk performances took place each day, incorporating a range of AW15 collections by the designers exhibiting at Pure London. Fudge Professional equipped the hair team with product to create the stunning Bohemian inspired hair for the 10 models participating in the catwalk shows.
Led by session stylist, Magdalena Tucholska, the hair team created loose, un-done waves with lots of texture. Braids at the front added interest whilst keeping the look on-trend. Prepping the hair and securing the style each morning was crucial, as the same look was used for every catwalk performance. The team combined Fudge Professional BIG HAIR Push-It-Up Blow Dry Spray with Fudge Professional Salt Spray to create the Bohemian tousled texture. After rough drying the hair and loosely curling with tongs, Fudge Professional Matte Hed Extra was applied to give volume and hold. To complete the look, Fudge Professional BIG HAIR Think Big Texture Spray and Fudge Professional Matte Hed Gas were sprayed all over, to ensure the style lasted throughout the day.
“It was great to work with the Fudge Professional products backstage. The biggest challenge at Pure London is maintaining the hair – the Fudge Professional products gave us that soft texture we were after, as well as the hold factor. My favourite product is the Fudge Professional BIG HAIR Think Big Texture Spray as it was ideal for backstage touch ups.” Magdalena Tucholska, lead stylist at Pure London.