FEATURE: THE SCIENCE OF BLONDE WITH FUDGE PROFESSIONAL

It’s been a big year for our friends at Fudge Professional.

What with the reveal of their 2020 Styling Relaunch… the unveiling of a new look Fudge Headpaint and of course… the addition of more than one new staple to their iconic care and styling portfolio.

Evidently there’s no keeping a good professional haircare brand down.

But amidst the cyber revelry (and hopes for launches future) it seems many are still unfamiliar with some of the brand’s most iconic product ranges; those salon and retail heroes that have helped the homegrown outfit achieve international cult status.

And a bevy of brand loyalists to boot.

One such feat of persevering brilliance? Fudge’s coveted Clean Blonde Toning Range; a game-changing, violet toning Shampoo and Conditioner duo developed with the needs of blonde hair clients front of mind.

Perfect for blondes of all persuasions, this dual force, sulfate-free combo uses Fudge’s trademark opti-pleX™ technology to reverse damage for dramatically smoother, softer and more vibrant results. Fudge’s opti-pleX™ technology allows product to penetrate deep into the hairs’ core, reconstructing bonds following damage while weightlessly smoothing and sealing cuticles in as little as one wash.

Formulated with Fudge’s max-strength violet micro-pigments, this (iconic) duo knocks out brassy tones; banishing unsightly yellow tinges and locking in professional colour for up to 30 washes. Hair is dramatically smoother, softer and less prone to colour fade. What more could you (or your clients) ask for?

So… how does it work?

The process begins with the Clean Blonde Damage Rewind Shampoo: a dual-force shampoo comprising max-strength violet micro-pigments to neutralise brassy tones. Likewise with its opti-pleX™ technology, this shampoo works to reconstruct bonds following chemical, styling and environmental damage – weightlessly smoothing the hair cuticle for improved results.

Next up is the Clean Blonde Damage Rewind Conditionera dual-force conditioner that (along with the Shampoo) contains max-strength violet micro-pigments and opti-pleX™ technology to reconstruct bonds. It also features Fudge’s specialised hairguard™ complex to target and seal cuticles instantaneously.

Used best in concurrence, the Clean Blonde Damage Rewind Shampoo and Conditioner instantly erases brassy tones, granting 90% stronger hair from the first use. Perfect for both and at-home use, this duo is no doubt a blonde hair saviour, capable of enhancing even the most damaged, dullest or brassiest of strands.

The results speak for themselves…

Image via @fudgehair

To find out more, email [email protected] or call 1300 764 437.

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