Reebok’s most significant campaign to date, #BeMoreHuman encourages women to redefine what ‘strong’ means – on their own terms.
L’Oréal Professionnel aligned with Reebok on Friday 16th November, working backstage to create ‘lived-in’ sports looks for the #BeMoreHuman Australian launch.
A stellar team of stylists, from Diior10, Sloan’s, Suki, Belcastro Hair and Frank Provost salons completed 12 outstanding show looks, alternating high ponies, topknots and braids across the models
Directing the show for L’Oréal Professionnel was Kylie Cruickshank of Judena Hair in North Bondi. “We didn’t want the models to look too polished or perfect,” Kylie shared. “We wanted to keep it real, embracing natural hair and curls.”
“For most looks we used L’Oréal Professionnel Air Fix Hairspray and Super Dust through the roots to create texture, finishing the look with Fix Max gel and sculpting hair around the face for a worn-in look”.
Reebok’s most significant campaign to date, #BeMoreHuman encourages and empowers women to redefine what ‘strong’ means – on their own terms.
Global brand ambassador and world wide phenomenon Gigi Hadid spearheaded the Australian launch; her brand of ‘strong-sexy’ femininity perfectly aligning with the campaign’s ethos.
The two-part celebration was held at Sydney’s Carriageworks, kicking off with the model of the moment showcasing her collaborative collection with Reebok in a dynamic runway show.
Hadid next empowered attendees with an inspirational panel discussion, alongside a number of trailblazing Australian women; each lauded for transforming both themselves and the world around them.