To celebrate Biolage’s most wholesome incantation yet, Biolage R.A.W: The Journal took to Bondi for a summer themed popup; complete with bespoke braid bar, Cali Press juices and, of course – the beach.
Produced by M Division, the event saw a hand picked selection of Sydney based models – including Chantelle Stewart, Avril Rae, Phoebe Ghorayeb and Brit Brock – gather for a day of fun with Matrix Artist and Biolage R.A.W Ambassador Kobi Bokshish.
Over the day’s course, Kobi worked alongside each model to create a bespoke, summer hair look using products from the Biolage R.A.W range. Models then partook in an onsite shoot curated by Journal Director’s David Mannah and Lauren King. (Stay tuned for the full shoot in Issue 2 of The Journal Mag!)
The half-day event also featured a pop up braid bar, a Biolage stand holding personalised product samples and a nourishing juice cart stocked with a selection of Cali Press blends.
Developed with the conscious consumer in mind, Biolage R.A.W is vegan, sulphate, silicone and paraben free. It also uses natural-origin formulas and is void of artificial colourants. The R.A.W portfolio range of dedicated shampoos, conditioners, treatments and styling products – each targeting a specific hair/scalp concern. (View the full range here.)