In exciting news when it comes to colour, O&M has introduced its latest innovation: the ORIGINAL.Pigment range, designed to elevate your hair colour game with stunning, intense direct dyes.

This new collection features 12 vibrant pigments, from soft pastels to bold brights, allowing for endless customization and shine that lasts up to 30 washes. Perfect for enhancing lived-in blondes and brunettes, these hues are mixable to create personalized, standout shades.

True to O&M’s commitment to clean beauty, the ORIGINAL.Pigments are crafted with Native Australian extracts, and are 100% vegan. With a neutral pH, they are gentle on all hair types, and the packaging is made from 100% post-consumer recycled materials.

“O&M has just taken a leap into a brighter world with our brand-new line of intense direct pigments,” says O&M Founder Jose Bryce Smith. “If you’re in search of that one-of-a-kind result, look no further.” This launch promises to redefine hair colouring by merging luxury with nature, providing a safer alternative to harsh salon chemicals. For those seeking bold, vibrant colour, O&M’s ORIGINAL.Pigment offers a luxurious, eco-friendly solution.

To launch this exciting new range, O&M welcomed guests into their colourful world with an event held at Edwards&Co in Sydney’s Surry Hills to get up close to the stunning new colours. With a lineup of presenters featuring current FAME Team Member Leanne Kay, Sheridan Rose Shaw and Daniel Jianing Liu, it was one unmissable education event.