Discover a week of skincare celebration like never before as Elizabeth Arden, the renowned cult skincare brand, unveils its inaugural pop-up event at Sydney’s iconic Pitt Street Mall from August 7th to August 13th.

Coinciding with the auspicious date of 8th August, this interactive extravaganza promises an immersive experience for beauty enthusiasts. Marking this occasion with a nod to their iconic Eight Hour Cream Collection, which has garnered a massive following, Elizabeth Arden invites you to partake in a memorable week of indulgence.

With its origins rooted in the ingenuity of Elizabeth Arden herself, the timeless Eight Hour product has evolved into an indispensable guardian of skin health, boasting a staggering rate of one unit sold every half a minute across the globe. As a salute to this remarkable legacy, the event will showcase 88 ingenious applications of the beloved classic, with complimentary products to be distributed generously over the seven-day affair.

Here’s how the magic unfolds: Upon entering the pop-up space, you’re invited to select a special ball, each corresponding to a unique Red Door number. Inspired by the iconic Elizabeth Arden Red Door adorning Fifth Avenue in New York, these doors guard an array of prizes waiting to be unveiled from the coveted Eight Hour Cream Collection.

The Elizabeth Arden Eight Hour Cream pop-up welcomes you daily from Monday, August 7th to Sunday, August 13th, aligning with Westfield retail hours, with Thursday featuring adjusted timings. Join us in unraveling the limitless possibilities of the Eight Hour Collection – all 88 of them! It’s a week destined to pamper and rejuvenate, leaving you with a newfound appreciation for skincare excellence.