Sustainable haircare brand and certified B Corp Davines has announced the launch of its second consecutive We Sustain Beauty 2023 campaign with Grow Beautiful.
This initiative follows the groundbreaking success of the global socio-environmental campaign, We Sustain Beauty in 2022. The second-year campaign aims to reinforce the brand’s commitment to taking action by deeply integrating beauty and regenerative organic agriculture (ROC), and raising awareness of other trailblazers in the movement.
Through Grow Beautiful, Davines will continue to pioneer haircare’s embrace of ROC, which is quickly transforming the food and fashion industries. ROC has the potential to mitigate climate change by sequestering carbon in healthy soil. The campaign underscores the importance of Earth’s sustainability and seeks to inspire consumers to make conscious choices about their haircare routine.
In celebration of this initiative and their 40th anniversary, Davines will double their campaign contribution to Pennsylvania-based Rodale Institute, the pioneer of Regenerative Organic Agriculture. The brand will donate €50,000 to support the institute’s mission of creating a regenerative food system that prioritizes soil health, biodiversity, and farmer prosperity.
With the We Sustain Beauty 2023 campaign, Davines continues to lead the beauty industry’s efforts to create a more sustainable future. By promoting the principles of regenerative organic agriculture, the brand is setting an example for other companies to follow and making a meaningful contribution to the fight against climate change.
This past Thursday, the grounds of famed paddock-to-plate establishment Chiswick played host to a celebration of this second year campaign. Join as we step inside the stunning soiree, here.