Nearly a century after its beginnings as a modest South Australian manufacturer, Dresslier has celebrated 95 years in business- a milestone few Australian haircare companies can claim.
The intimate celebration brought together the people, partnerships and stories that have shaped the brand’s evolution from its 1930 origins to a globally recognised name in professional beauty. Though now distributed in more than 40 countries, Dresslier’s commitment to Australian manufacturing remains firmly at its core.
Owners and Directors Mary and John Centofanti hosted the evening, representing the family stewardship that has guided the company’s modern chapter. Since acquiring the business in 2005, the pair have led Dresslier through rapid expansion, including the growth of hero brand Davroe- now an award-winning global player known for botanical formulations, clean ingredients and Australian authenticity.
The night honoured the many individuals and collaborators who have walked alongside Dresslier throughout its journey- some for decades.
One of the longest-standing relationships acknowledged was with JH Lever’s Roland Lever, whose family’s partnership spans three generations. Speaking on the night, Lever reflected on the rarity and significance of such enduring business ties, stating simply, “Not many companies make it to 95 years.”
Philanthropy and community were also central themes. Chris McDermott attended on behalf of the Little Heroes Foundation, marking Dresslier’s ongoing support of the organisation. His presence highlighted a legacy of giving back- one that sits alongside the brand’s commercial achievements.
Long-term sporting connections were celebrated too, including one of the country’s most enduring sponsorships- the 1808 Bowling Team. Team captain Brian Jordan took the stage to acknowledge Dresslier’s decades of backing, both on and off the green.
Former staff member Debbie Flanagan and Tom Green of Lee Green also shared personal reflections- small but significant stories that underscored the heartbeat of the business: people, loyalty and shared progress.
In true Dresslier fashion, creativity was woven through the evening. Guests were invited to explore a curated mini-exhibition charting hair trends from the 1930s to today- imagined and styled by Davroe Global Ambassador Jordan Robertson. Rare archive pieces also appeared, including original packaging and early formulations such as the cult 1808 Hair Oil.
Each guest left with a piece of history: a bespoke rose gin crafted with Prohibition Gin. Infused with native botanicals and styled after Dresslier’s original 1808 branding, it was a thoughtful nod to craft, continuity and the blending of past with present.
The celebration was less about nostalgia and more about momentum- a reminder that the business remains grounded in its South Australian roots while continuing to push forward with purpose.
Ninety-five years in, Dresslier stands as a testament to Australian manufacturing, creativity and resilience- proof that legacy and innovation can grow hand in hand.
