Get set for Eugene Souleiman’s “BE Creative” Masterclass at this year’s Hair Expo, on 11th June 2017. A team of premier Hair, Makeup and Fashion Stylists from Australia and the UK will support this stellar production, as Eugene shares his invaluable insights into the world of hair and fashion.

Joining Eugene centre stage will be none other than 5 time Australian Hairdresser of the Year Frank Apostolopoulos, who will bring Eugene’s Career Highlights to the forefront, and take the audience step by step through the hairstylist’s esteemed Collections. The “BE Creative” Masterclass will also showcase prominent Editorial Stylist Renya Xydis, Valonz Haircutters alongside an extended creative team (#teameugene) comprised of Travis Balcke, Alfie Sackett, Keiren Street, Peter Lennon, and Jamie Tanner.

Eugene relies on so many talented artists from all around the world to help him develop, create and achieve his masterful creations. #teameugene boasts some big names and Travis Balcke heads that list. Travis Balcke resides in Sydney Australia and balances his work between Renya Xydis’ Sydney Salon and countless editorial shoots around Australia and the world. Travis has worked with, Bjork, Lady Ga Ga, Gwyneth Paltrow, Orlando Bloom, Cate Blanchett and Julianne Moore. With work featured Madison, Grazia and Harper’s Bazaar. Travelling twice a year to work on the shows in New York, Paris and Milan for the last eight years with Eugene Souleiman, Balcke’s in the front line of current trends. Find him backstage locally at Australian Fashion Week and internationally at Paris, Milan and New York Fashion Week. Travis will be Production Director for Eugene’s Be Creative Masterclass in June this year. Travis is video linked with centre stage in constant dialogue with Eugene and Frank. All backstage fun will be visible on Centre Stage throughout this show. This level of interaction will provide an intimate and valuable insight on what to expect when you finally have your moment to lead or assistant on a major fashion show or editorial shoot. As Frank says – “it will be epic”

A selection of Eugene’s signature looks from the last decade will be brought to life on stage by #teameugene. In addition to three bespoke looks presented by Eugene on stage, 12 models will partake in a runway show curated by Melissa Nixon.

About Eugene Souleiman: Eugene Souleiman is one of the most influential hair stylists today, a true visionary who inspires and sets the trends that other stylists follow. His sense of humour and unique way of looking at hair permeates every avant-garde style he creates. He thrives to push boundaries, taking risks with both colour and length – this is most prevalent in his hair sculptures. His endless stream of ideas and constant experimentation mean he is continuously evolving and creating. “People should have fun with hair,” says Eugene “It grows and changes all the time. And it’s only hair, really.” His career began in 1982, when by chance, a job placement centre led him to become an apprentice to a hairdresser. There was no turning back; Eugene had found his niche. He worked closely with Trevor Sorbie for nearly 10 years, learning the “Sassoon way”, before branching out to create cutting edge trends in his own inimitable style. Eugene’s career is growing from strength to strength. Having held prestigious creative director roles with the biggest brands in the world, Eugene is now the global creative director for Wella Professional. Eugene has worked on shows such as D&G, Dolce & Gabbana, Moschino, Alberta Ferretti, Dries Van Noten, Celine, Chanel, Chloe, Ann Demeulemeester, Clements Ribeiro, Donna Karan, Nicole Farhi, Louis Vuitton, Menichetti, Sonia Rykiel, Narciso Rodriguez, Paul Smith, Rick Owens, Ralph Lauren, Yohji Yamamoto, Y’s, Y3, BCBG, Givenchy, Martine Sitbon, DSquared, Krizia, Kenzo, Antonio Berardi, Lanvin, Issey Miyake, Stella McCartney, Viktor & Rolf, Valentino, Hermes and Hussein Chalayan. His unique talent for interpreting designers’ ideas into a concrete vision complimenting the clothes lends him to be in constant demand.

“The world of backstage fashion, editorial shots and runway shows is a great career achievement. Fast, powerful, dynamic and full of high energy, and challenged in every way to bring your best on the day to achieve the look that is going to set the benchmark for the season and hopefully your career. For so many aspiring and talented hairdressers a chance of stardom at Milan, Paris, London and New York fashion weeks is a career dream, a goal. This show will bring London, New York, Paris and Milan to you. Eugene will share all those moments with us. It will be an education seminar of a lifetime. Professional Use Education has created a program that will leave you breathless. On centre stage Eugene will entertain, educate and will take you on a powerful and wonderful journey by sharing just what you need to take your hairdressing skills to new career heights.” Professional Use Education

About Renya Xydis: As the driving force of creativity for her three beloved salons, Xydis leads her team to be the very best that they can be – leading by example. Xydis is constantly pushing the boundaries of creativity which has seen her work for over three decades in some of world’s leading publications from iconic Vanity Fair to Vogue. Travelling the world throughout the year to work as hair director on runway shows, her stamina and dedication is inspiring. Xydis ‘can do’ attitude towards hair makes her a natural favourite with her loyal celebrity clientele. One of the pioneers that set out to work on an international platform backstage with the world’s most prestigious hairdressers in Paris, Milan and New York from 1988 to present, Xydis creates trends. Having being involved in ‘a great idea’ at the time, that being Australian Fashion Week, Xydis is a sought after by designers year after year. Renya is the Australian Ambassador for Wella Professional, Mizutani Scissors, YSPark Professional to list a few.

The BE Creative Masterclass with Eugene Souleiman is powered by Mizutani Australia, Wella Professional, GHD Hair, Balmain Hair Couture and YS Park Professional. All product and media enquiries to ticket sales direct link: