EdwardsAndCo has this week opened the doors to its latest salon in Teneriffe, Brisbane, unveiling a new boutique concept that marks a distinct shift for Australia’s leading hair agency.

The exciting Teneriffe space departs from the brand’s signature warehouse-style environments in favour of a smaller, more serene setting. Designed with just four basins and 10 chairs, the salon invites clients into a slower-paced, highly personalised experience- without losing the unmistakable EdwardsAndCo touch.

“Our salons have become famous for their huge warehouse spaces filled with energy, creatives and community,” says Jaye Edwards, Founder, Owner and Colourist.

“With Teneriffe, I wanted to take a different approach, to create a serene, intimate environment. This space is about slowing down, enjoying a more personal experience, while still receiving the EdwardsAndCo signature service our clients know and love.”

The new opening follows a year of deliberate downsizing for the brand, as EdwardsAndCo continues to refine its concept, prioritising quality over scale. Where the Fortitude Valley salon boasts seven basins and 36 chairs, Teneriffe delivers a quieter, more exclusive version of the EdwardsAndCo ethos.

EdwardsAndCo Teneriffe officially opened on September 9 at 2/110 Macquarie Street, Brisbane.