In a major leap for the beauty industry, Dyson has introduced its first-ever hair care-meets-styling products, featuring innovative technology to redefine hair styling routines. Launching this August, the Dyson Chitosan™ range includes two new formulations: the Pre-Style Cream Prime and the Post-Style Serum Define.

The Pre-Style Cream Prime primes and conditions hair, transforming from a cream to a sheer serum for even application. It’s designed to reduce frizz by up to 50% and enhance natural shine, catering to different hair types with its four tailored variants. The Post-Style Serum Define locks in styles with a shiny finish and offers flexible all-day hold without the crunch, thanks to its hyaluronic acid and chitosan-derived from oyster mushrooms.

“Whilst some other styling products use simple polymers that stick the strands of hair together like glue, Dyson’s formulas work differently,” explains Founder and Chief Engineer James Dyson. When used in Dyson Chitosan™ formulas, the complex macromolecule helps create flexible bonds that support hair strand by strand, for flexible all day hold, with movement and shine.”

Dyson’s new Chitosan™ technology, developed over a decade, leverages a complex macromolecule to create flexible, lightweight bonds that support hair movement and shine. This innovation is engineered to work seamlessly with Dyson’s existing hair tools, promising improved performance and longevity of styles.

With precision dosing and refillable packaging, Dyson’s new line aims to reduce waste and enhance user experience. Available from August 23, 2024, at Dyson stores and Mecca, these products signal Dyson’s commitment to pushing the boundaries of hair care and styling.

Dyson recently revealed the exciting new products at an intimate event celebrating the launch of the eagerly anticipated supersonic r™. 

For more information, visit dyson.com.au.