DHA x K18 Launch #DHA_BestHairFlip and It’s Free to Enter
For the first time this season, the Digital Hair Awards is introducing a category that costs absolutely nothing to enter.
Meet #DHA_BestHairFlip a one-day, People’s Choice social drop in partnership with Principal Partner K18.
No entry fees.
No submission portal.
Just one Instagram Reel.
Posted February 19.
What Is It?
A high-impact hair flip Instagram Reel, showcasing K18-powered results.
Think: Gloss. Strength. Bounce. Movement. Hair in motion.
February 19: A Global Flip
On February 19, K18 is leading an official attempt to break a Guinness World Record, inviting stylists across the globe to post their hair flip Reels within a coordinated 24-hour window.
While the world record attempt unfolds, the Digital Hair Awards is adding its own layer – transforming the flip into a category of its own: #DHA_BestHairFlip.
The winning Reel — announced February 24 — will receive:
3 x Entries to enter the DHA (that’s real $$$ value)
A killer K18 prize pack
Your content featured on @K18hairpro and @digitalhairawards Instagram
An exclusive DHA x K18 trophy (the one everyone wants)
A virtual one on one education session with a K18 Ambassador
Second and third place will also receive K18 prize packs.
But the real flex? Industry recognition + People’s Choice visibility.
HOW TO ENTER
- Prepare and shoot your Hair Flip (get it ready now).
- Use the official K18 Hair Flip track (download here)
- Post it on Instagram on February 19 (Between 12:00am–11:59pm EST)
- Use #DHA_BestHairFlip and #HairFlipK18
- Tag:
@digitalhairawards
@k18hair
@k18hairpro
That’s it.
Free to enter. Open globally. One day only.
Need some flip inspo?
We’ve pulled examples worth watching →
Cole Walliser https://www.instagram.com/reel/DTveXYIkUYm/?igsh=MXd4eTJzd281cGlwbA==
Bre Rook https://www.instagram.com/reel/DUYg5xwDnrr/?igsh=ODg0cHh3bTNuc2sy
Get your entry into the #DHA_BestHairFlip now!