This Earth Month, luxury Italian haircare brand Davines celebrates four years of Grow Beautiful, its global campaign uniting beauty and climate action through Regenerative Organic Agriculture (ROA). The 2025 edition introduces a limited-edition WE STAND/for regeneration hair, body and face butter, crafted with organic calendula grown at the brand’s own European Regenerative Organic Center (EROC) in Parma.

The ultra-nourishing, multi-use butter- available as a gift with purchase in Davines salons- is made with 93.25% natural and 85.5% biodegradable ingredients. It’s a purposeful product rooted in Davines’ mission to connect sustainability and self-care, while highlighting ROA’s benefits for soil health, biodiversity, and climate resilience.

A certified B Corp, Davines has partnered with the Rodale Institute since 2021 to advance ROA research and education. EROC, now Regenerative Organic Certified®, serves as both a working farm and an innovation hub.

Bringing the campaign to life are Mr. and Mrs. Bloom– floral muses symbolizing harmony between people and planet. Their message? When nature blooms, we flourish.

The WE STAND/for regeneration butter is available now via Davines salons, e-shop, and select retailers.

Learn more at world.davines.com, and immerse yourself in the Grow Beautiful campaign, here.