CRIMPED COMEBACK: ghd TO LAUNCH LIMITED EDITION CONTOUR STYLER

It’s official, crimped hair is making a comeback! Whether you’re channeling Tyra Banks circa the late 90’s, teen heroine Lizzie McGuire, or vintage Geri Halliwell, ghd has got you covered, with a new edition to their styling family. Introducting ghd’s new contour styler, a limited edition tool set to hit stands this September. Featuring advanced ceramic heat technology and multi dimensional plates, the styler allows users to add depth, and bold texture to any hair look, instantly enhancing shape and volume.

“Texture and crimping is definitely back, but not as you know it.” says Adam Reed, ghd Global Ambassador. “It’s now a lot softer and more subtle than it used to be, and it’s certainly more wearable. Bring the trend up-to-date by avoiding crimping all of your hair. Instead, experiment with different sections for a dual texture effect. Crimping is one of those trends that everyone is scared of but it never goes away.”

Adam’s Top Tip for trend worthy tresses? “Crimping is a session stylist’s secret to creating incredible volume and big hair. We all carry a crimper in our kit as they’re incredible for adding volume and texture, so I’m thrilled to be involved in creating this new super tool for ghd!”