Glossy brunettes, creamy blondes and reflective finishes set to define the season ahead.
TONI&GUY is officially inviting both clients and colourists into their World of Colour this season, a collection centred around individuality, bespoke services and wearable luxury.
Created by TONI&GUY’s Global Artistic Team, the latest colour direction embraces a more personalised approach to hair colour, where healthy shine, soft dimension and tailored tones take centre stage. Moving away from one-size-fits-all trends, the collection celebrates colours designed to enhance each client’s natural beauty, lifestyle and personal style.
International Technical Educational Director Jo O’Neill says the season’s biggest colour movements are focused on creating hair that looks polished, healthy and effortlessly luxurious.
“Whether brunette or blonde, the emphasis is on glossy finishes, soft dimension and colours that enhance natural beauty, creating hair that feels expensive, wearable and perfect for summer.”
From rich brunette hues to luminous blondes, each look in the collection has been refined into a bespoke colour service, designed to feel elevated yet achievable.
Lumi Blush brings a soft luxury blonde inspired by expensive blonde and teddy bear blonde trends. Combining rich chocolate tones with diffused honey ribbons, the look creates glossy, dimensional colour with a subtle reflective finish. Designed for clients wanting to elevate their blonde without committing to obvious highlights, the service focuses on low-maintenance luxury and beautifully blended dimension.
For brunette clients, Chroma Glow delivers a high-shine finish inspired by cherry cola gloss and candlelit brunette tones. The gloss-led service combines rich brunette shades with warm reflects, creating a polished, healthy-looking result where shine and tonal refinement are key.
Luxe Lights offers a creamy, sun-kissed blonde direction, blending buttery gold and champagne tones for a softer alternative to cooler blonde shades. Through fine woven highlights, balayage or micro lights finished with a gloss, the result is seamless brightness with movement and dimension.
For those seeking maximum shine, Satin Glaze introduces a reflective brunette service combining mocha and warm chocolate tones. Designed to refresh existing brunette shades, the focus is on creating a glossy, healthy finish through tonal consistency and depth.
Meanwhile, Pure Blonde reimagines platinum with a softer, more wearable approach. Seamless root melts and luminous blonde tones create a luxurious take on icy blonde, balancing brightness with softness for a result tailored to the individual.
At the heart of the collection is Tailored Tones– TONI&GUY’s bespoke colour philosophy that places consultation at the centre of the service. Combining techniques such as glossing, balayage, highlights and colour contouring, Tailored Tones allows colourists to create results based around a client’s skin tone, lifestyle and maintenance preferences.
“Tailored Tones is all about creating a fully personalised colour service built around the client’s skin tone, lifestyle and maintenance preferences,” says Jo O’Neill. “This trend encourages colourists to move away from one-size-fits-all formulas and deliver truly bespoke results.”
As clients continue to look for colour that feels healthy, wearable and uniquely their own, TONI&GUY’s World of Colour 2026 reflects the growing demand for personalised colour experiences, where the best results are created through collaboration between client and colourist.
