COLLECTION: THE REVOLUTION OF REINVENTION

I have always believed that hair is the fashion of the body. The idea was to take classic techniques and market finds and to blend them with pieces from the newest catwalk collections to show that something old can look just as fresh and relevant as something new. How both can be combined seamlessly to create a modern, contemporary and entirely relevant new hybrid look. All of the hair featured in this collection are either recycled or re-used, from techniques to actual hairpieces. 

Antoinette Beenders, Aveda’s Senior Vice President, Professional Global Artistry