CAMPAIGN: Paul Mitchell Releases ‘Beautifully Undone’

The range is designed specifically to meet the strong global trend of soft natural textured hair, which is quintessential Australian styling.

John Pizzey


Since the release of Paul Mitchell’s Invisiblewear line, hairdressers and clients alike have had soft, natural, textured hair within reach.

With a focus on providing freedom from complex routines, the Invisiblewear finish is never stiff or over styled, with every product formulated with velvet flower to soften the hair while providing texture and volume.

The result, according to Paul Mitchell Australia Managing Director John Pizzey, is “quintessential Australian styling”.

“Paul Mitchell Invisiblewear has been incredibly well received in Australia by both consumers and hairdressers alike… We are excited to launch a range of professional products that so perfectly deliver the hair fashion trends being requested by salon guests.”

To celebrate undone elegance, every day, Paul Mitchell has created the ‘Beautifully Undone’ campaign; an image series embracing the beauty of imperfection with lived-in looks that make chic simple.

With artwork like this, watch the clients roll in.

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