Being in the remote centre of Australia with Andrew and the ELEVEN Australia team was such an incredible experience. Working with the models’ natural hair textures, nothing was too perfect or overworked. I wanted it to be free; something that represented who we are as ELEVEN – modern, wearable, attainable.
ELEVEN Australia Co-Creative Director, Joey Scandizzo
The Australian outback with its sunburnt landscapes, rich red dunes and deep blue sky was the perfect backdrop to bring the colours of ELEVEN Australia to life. We wanted to capture the essence of our Australian roots and show the world the rugged beauty of home.