CAMPAIGN: ANTIFY X ANTI COLLECTIVE

Our ethos of combing hair and leaving it a certain way is represented in the collection, the look and feel is about empowerment with an attitude. If we comb hair and leave it, what does this encapsulate, that’s the message behind ANTIFY.

ANTI collective Global Creative Director, Nick Irwin.

anti-collective antify nick-irwin anti-collective antify nick-irwin
anti-collective antify nick-irwin anti-collective antify nick-irwin

While hairdressers traditionally talk about hair in an educational way, ANTI opens minds with a higher sense of intellect; adding another layer to an already good foundation of hairdressing.

Accessibility with attitude, this is ANTI.

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