CAMPAIGN: 20/20 X PAUL MITCHELL

We created four on-trend, salon-friendly looks—from balayage to block colour – using real techniques that can generate more revenue for the stylist behind the chair.

Colin Caruso, Paul Mitchell Global Artistic Director for Professional Hair Colour

To celebrate two successful decades of professional hair colour, Paul Mitchell’s Global Artistic Team have revealed a colourful new collection reflecting the brand’s past, present and future.

Enter the 20/20 Collection; a selection of four bespoke looks heroing vibrant reds and coppers, soft, muted pastels and creative colour blends.

Formulated with Paul Mitchell’s The Color XG, The Demi and POP XG lines, each look is fashion forward, yet readily accessible for stylists and clients alike.

“Hair colour is in its glory right now,” said Colin Caruso, Paul Mitchell Global Artistic Director for Professional Hair Colour – who helmed the project.

“In our 20/20 collection, we tried to look ahead and create colour palettes that utilised natural shades alongside unnatural tones.

The balance and blend give the salon guest the excitement of being unique without the stigma of being identified solely from one’s hair colour.

We created four on-trend, salon-friendly looks—from balayage to block colour – using real techniques that can generate more revenue for the stylist behind the chair.”

Inspiration ensues.

Visit: https://www.paulmitchell.com