Consumerism and the holidays go hand in hand, which is merry news for retailers as the jingle of cash registers begins to amplify. While dressing your salon or shopfront can sometimes prove overwhelming, a decedent display can breathe life into jaded shoppers… suggesting magic and wonder lie behind your doors. Here are 6 of our top merchandising tips to get you silly season ready.
HARNESS THE POWER OF STORYTELLING
Harness the magic of storytelling to connect with customers on an emotional level. Create a cohesive narrative around your displays to generate a connection between customer and product – this not only enhances the drive for purchase but also makes your space more enticing.
From conceptualising design through to execution, authenticity is key in creating tales to intrigue and inspire your customer. This will not only re-instil your brand’s ethos, but also enhance your clients’ connection to your site; keeping them coming back for more.
Shopping and salon-going are no longer solitary activities, with customers now sharing their experiences with their followers through social media. I mean, if it’s not on Instagram did it even happen?
Making your space photo-op worthy turns it into a destination. Incorporating a hashtag that your customers can incorporate will also build brand awareness, while allowing clientele to share in the success and engagement of your business.
LIGHT THE WAY
Harness the power of dynamic lighting. Get creative with the colour and intensity of lights to draw in clients – like moths to a flame.
Highlighting a featured item (while dimming the surrounding area) can be highly effective in drawing customers’ focus, further encouraging their desire to purchase.
THE BIGGER, THE BETTER
Let your windows speak for your brand by amplifying your message with this larger than life display. Draw customers in with large format printing or giant decorative details.
Customisable and suitable for all salon and retail spaces, window decals are a simple and effective way to achieve significant and bold displays.
DIGITAL DISPLAYS REIGN
With the line between entertainment and shopping becoming increasingly blurred, it is not merely enough to sell a product. Customers are looking for a more immersive experience; the same, of course goes for salons. Incorporating digital signage, tablets for customer use, in-store demonstrations or digital kiosks, gives your shoppers the ability to engage further with the product. They’re also oh so fun.
MINIMALISM IS BEST
Differentiate your brand from the masses by simplifying your space and streamlining your aesthetic. Let your products do the talking by showcasing them in a minimalistic display. While it may not be possible to control your entire set up, the use of neutral tones or monochrome palates contributes to the minimalist aesthetic, allowing the product to shine.