This year, L’ORÉAL PROFESSIONNEL – the ‘house of colour’ – launches MAJIREL High Lift- the ultimate permanent high lift hair colour to create on-trend icy-cool and creamy blonde shades. Formulated with Icium+, a new iridescent colourant and a dosage rework to reduce the yellow and red proportions, MAJIREL High Lift offers excellent lift and tone with true neutralisation. Developed and approved by more than 150 ‘Expert Blonde Colourists’, the new High Lift portfolio provides the most perfect, coolest and caring blonde, personalised for each client by L’ORÉAL PROFESSIONNEL colourists.

MAJIREL High Lift unveils 5 new arresting blonde shades to complement 2 best-selling blonde shades from the existing MAJIBLOND portfolio. “Seen on the Spring/Summer 2015 prêt-à-porter circuit – at Moschino, Michael Kors and Haider Ackermann – the ice-blonde trend has been embraced by some of the world’s most admired style icons including Emma Stone, Michelle Williams, Kim Kardashian and models Carmen Cass and Sasha Luss, claims L’ORÉAL PROFESSIONNEL Colour.IST Artist, Brett Albury.

For more than 30 years, MAJIREL by L’ORÉAL PROFESSIONNEL has offered mistake-proof permanent hair colour with a rich and profound result. Guaranteed to provide perfect coverage on any hair type, MAJIREL is also renowned for conditioning and protecting even the most sensitised hair. Enriched with Ionéne GTM and more recently, IncellTM, MAJIREL creates rich, elegant colours whilst nurturing the hair fibres to promote enviable shine and strength. IncellTM technology allows MAJIREL to protect and treat all three zones within the hair fibre – the cortex, cuticle and surface – both on the day of colouration and over time. The result? “Radiant, enduring colour that is rich in reflects and uniform throughout the length of the hair”, says Albury.

WHAT IS IONÉNE G? Ionéne GTM is a patented conditioning molecule in the form of a long linear chain around a hundred times smaller than a normal polymer. A hydrophilic compound, Ionéne GTM has the ability to change its shape and penetrate deeply to the core of the hair to bond to the cortex.

WHAT IS INCELL? IncellTM is a multi-dimensional lipid molecule, which is identical to the natural protective and re-enforcing ceramides found in hair. IncellTM penetrates the hair and bonds strongly to the inter-cellular cement of the cuticle to create stronger, healthier hair.

Representing the most total care innovation in permanent hair colour on the market, MAJIREL encompasses a fusion of fresh floral and airy marine notes developed to create a sensorial experience during application and development. MAJIREL High Lift Blonde services are available at selected L’ORÉAL PROFESSIONNEL salons nationwide. To locate your nearest ‘Blonde Expert Salon’ call 1300 651 991 or visit

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– TJ