Australia’s newest company to place a unique spin on the business of pre-cut foils for the hairdressing industry, Foil Me is excited to announce the appointment of Sheree Knobel, celebrity colourist and owner of Sydney’s Bixie Colour, as their new Brand Ambassador.

Arguably one of Sydney and Australia’s most in demand colourist – and Jennifer Hawkins’ colourist of 9 years – Sheree’s passion for colour is palpable, and her desire for producing fresh, current and consistent colour work ensures her alignment with Foil Me has been a natural progression.

“Before Foil Me, the foils I was using were thick and came in a flat pack so they would stick together which is not ideal! Enter Foil Me and I have not looked back!” States Sheree.

“To me, Foil Me foils are the perfect foil for any colourist! They come in a pop-up tissue box that ensures they are easy to pick up. They are also embossed and this means they give more grip and less slippage when applying colour.”

Passionate about making the lives of hairdressers easier and more enjoyable, not to mention faster and more consistent service, Foil Me™ strives to provide the very best quality and innovation for every hairdresser subsequently Foil Me™ has become a globally loved brand!

Says Sheree, “I really love the branding and packaging – it’s fun, and I wanted to be aligned with a brand that suited my brand. I also found my values aligned with Foil Me creator, Emily Ciardiello. Her customer service is second to none, she is such a pleasure to work with, and I find it so important that Emily wants to support hairdressers and provide tools that make our days easier.”

Foil Me creates pre-cut foils specifically designed to save time for hair colourist professionals. The technology of the signature embossing and the clever ‘tissue box’ design in their world-renowned Grip Me collection has been specifically developed to cater for the latest trends in ombre, balayage and hair contouring whilst still meeting the needs of the more traditional colouring methods.

“As a reasonably young small business, it’s an honour to have someone of Sheree’s calibre on board as our Ambassador,” says Foil Me Founder/Director, Emily Ciardiello.

“Sheree’s colour work is legendary within the global hairdressing industry – her passion for colour is unsurpassed – and to have her name associated with our brand after only a relatively short time in business speaks volumes for our brand, our quality, our product design and our character.”

With this in mind, Foil Me collaborated with Sheree to produce the GRIP ME – THE KNOBEL Pastel Pink Pre-Cut Foils Range. These foils embrace everything Sheree initially loved about the Foil Me™ product and brand ethos. The fact that the pastel pink colour also increases happiness and productivity in the salon is a bonus!

Says Emily, “We have loved working with Sheree to develop our pastel pink Grip Me – The Knobel range, which was released in early 2017 selling out three times over before each release.”

And Sheree’s hot tip when using Foil Me foils? “Ensure you use the pop-up accessory when your foil levels are getting low in the box – this ensures you won’t be fumbling around in the box trying to access your foils. Many people forget about the pop-up accessory – it is so convenient! Also, keep the shiny side on the outside – these foils are designed for colour so use them correctly.”

– Foil Me

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