TREND: BEST IN HAIR AND BEAUTY @ LFW SS26

Leave it to London to dial up the avant garde and give us something extraordinary on the hair direction front.

Hair took centre stage, amplifying each designer’s vision with looks that ranged from raw and rebellious to impossibly refined.

Dilara Findikoglu leaned into gothic drama, AADNEVIK delivered ethereal polish, and VIN + OMI turned up the avant-garde dial, proving that hair this season wasn’t just styling, but storytelling.

Here’s our edit of the standout hair moments that defined the week.

A Gothic Romance at Dilara Findikoglu

Hair Direction by Eugene Souleiman for KEVIN.MURPHY

At Dilara Findikoglu, Hair Director Eugene Souleiman wove tension between Victorian restraint and wildness. He introduced chains, braids, and branches into styles that felt both disciplined and unchecked.

Let Them Eat Cake at AADNEVIK

Hair Direction by Cos Sakkas for TONI&GUY

Inspired by the opulence of Marie Antoinette, we were transported to the Courts of Versailles through the Hair Direction for the AADNEVIK SS26 Collection – featuring hand-crafted floral clips to perfectly compliment the beautifully feminine designs.

Out of this World at Karina Bond

Hair Direction by Efi Davies for TONI&GUY.

For Karina Bond’s SS26 Collection, Hair Director Efi Davies channeled a bold futuristic palette by sculpting hair into studded, architectural silhouettes and out of this world shapework.

Oh, Beehive! at Paul Costello

For Paul Costelloe’s SS26 runway, Hair Director Cos Sakkas paid homage to ’60s glamour, crafting voluminous beehives that sat at new heights paired with soft tendrils that echoed the collection’s retro edge.

Beautiful Braidwork at Labrum London.

Hair Direction by Joanna Cree Brown for Ruka Hair and Design Essentials

Hair Director Joanna Cree Brown took braiding to the next level at Labrum London, playing with braid, texture, and cultural narratives to craft masterfully sculptured braided florals.

Gritty Glamour at VIN + OMI

Hair Direction by Karoliina Saunders for R&CO.

For the VIN + OMI ‘Dysphoriana’ collection, Karoliina Saunders led a bold hair vision: distressed beehives, explosive shapes, and textured disruption – inspired by the dysfuntion and distress in the world today.