Kérastase Paris has launched their new in-salon service and take home product collection, Discipline: for perfect hair that is smooth in motion.
With a stunning launch that took place last Thursday morning at Bangarra Dance Studio, Kérastase hosted a ballet class followed by a scrumptious breakfast with views of Sydney Harbour for members of the media. Specifically designed for hair management, the Discipline range is designed to tame even the most unruly hair while restoring and repairing, creating shiny, smooth, fluid hair.
So why the ballet class? It seemed only fitting on discovering that the world’s top ballerina, Diana Vishneva, is the face of the collection and embodies a type of performance art that is the ultimate expression of discipline and grace. The new Kérastase Discipline collection aims for the same expression for untamable, unmanageable hair.
The new in-salon smoothing service offers lasting control without chemically modifying the hair for up to 10 washes. Discipline also extends into a range of highly desirable products enabling women to continue the experience at home. The easy-to-use products significantly shorten the time required to blow-dry and style hair while providing an anti-frizz and anti-humidity action for up to 72 hours. As the third major hair concern globally and in Australia – hair management, Discipline works on curly, wavy or straight hair to create beautiful, supple, fluid, and perfectly smooth hair.
Discipline introduces a breakthrough new formula with the combined action of Morpho-Keratine, Research Ceramide, an exclusive bio-mimetic ceramide. The Morpho-Keratin ComplexTM harnesses the power of Keratin at its highest concentration in order to bring discipline and reparation to the hair, smoothing each fibre, controlling movement and enhancing fluidity.
Kérastase Paris Discipline is available exclusively from Kérastase Paris Consultant Salons from August.