Aveda has unveiled its latest innovation in professional haircare: the Full Spectrum Demi-Permanent™ Vegan Treatment Hair Colour, available now in Aveda salons.

This revolutionary launch features TRIS colourIntegrity Technology, a patent-pending breakthrough that optimizes colour deposition while preserving hair health.

“After more than six years of research, we uncovered an alkalizer technology never-before used in hair colour,” said Darcy Prater, Executive Fellow, Professional Hair Care R&D at Aveda. “Our patent-pending TRIS colourIntegrity Technology is engineered to intelligently target and react exclusively with colour molecules while avoiding keratin… This will revolutionize the demi-permanent hair colour market.”

The formula delivers up to three times smoother and five times shinier hair¹, thanks to a blend of certified organic moringa, tamanu, and kukui oils. Co-created with Aveda Artists and salon professionals globally, the 34-shade customizable range includes new natural sheer bases and pre-formulated blonde toners for effortless precision and brilliance.

Infused with Aveda’s Botanical Repair™ treatment, the colour also strengthens hair by up to five times³. True to Aveda’s sustainability mission, the colour is 96% naturally derived⁴, vegan, cruelty-free, and packaged in 100% recycled aluminum tubes.

Dream in colour- without compromise. Visit aveda.com.au to learn more.