First launched in 2012, Aveda’s prized Invati range would fast become a global best seller. 5 years on, the brand re-introduces a new advanced formula, aimed at reducing hair thinning, and promoting volume.
Inside Sydney’s atmospheric Camperdown Commons – a space befitting Aveda’s organic approach to care and styling – an exclusive troupe of hair and beauty experts were invited to celebrate the launch of the new Invati Advanced range; first treated to a glorious alfresco lunch, before an engaging product education and demonstration session.
“The new InvatiTM system continues to deliver high product performance in a simpler regimen,” says Justina Mejia-Montane, Vice President, Global Product Development at Aveda. “Guests who are experiencing signs of hair loss and thinning shouldn’t live without NEW Invati AdvancedTM.”
Set to hit shelves this coming January, the 3-step system is 98% naturally derived, having been formulated using a blend of ginseng, turmeric, and organic amla for hair thickening. With its signature scent of lavender, rosemary, geranium and other plant essences, the range. Check out the full range below:
Invati AdvancedTM Exfoliating Shampoo gently exfoliates, cleanses and renews the scalp with wintergreen-derived salicylic acid, removing build-up that can clog pores. This nourishing formula cleanses the hair and detangles to help protect from breakage during shampooing. Creates an optimal foundation for thicker, fuller hair.
Invati AdvancedTM Thickening Conditioner instantly thickens and delivers weightless conditioning to help protect the hair from breakage. Naturally derived** amino acids mimic hair’s building blocks to help strengthen hair from root to ends. Hair is left thicker with fullness that lasts all day.
Invati AdvancedTM Scalp Revitalizer reduces hair loss* to help keep the hair you have longer. When applied just once daily (compared to 2x a day when it rst debuted in 2012) this new invigorating formula featuring tangerine peel and Japanese knotweed, penetrates the surface to help support hair’s natural keratin, while our patented energy ferment plus our Ayurvedic herb blend with ginseng and certified organic turmeric invigorate the scalp when massaged in. Certified organic amla leaves the hair instantly thicker with lift at the root.
* Reduces hair loss due to breakage from brushing, after using the Invati AdvancedTM system for 12 weeks. ** From plants, non-petroleum minerals or water. Learn more at aveda.com.
For more information, visit https://www.aveda.com.au/