On the 18th of October, Australian stylist Amanda Menz from Brisbane’s Fruition Style Ambition won the coveted Alter Ego Italy Colour & Creative Challenge for 2015.

Amanda was selected as the Australian finalist and went on to compete on-stage against the top six worldwide finalists from Italy, USA, Colombia, Romania and the United Kingdom as part of the fifth annual Alter Ego Italy International Hair Show in Seville, Spain to take out the prestigious award.

Amanda won the Creative Colour category against entries from Colombia and The UK. While stylists from Italy, USA and Romania battled it out for the Best Editorial title.

The Alter Ego Italy Colour & Creative Challenge gives creative stylists the opportunity to showcase their creativity and technical ability in colour and styling on the world stage. “We are absolutely thrilled that Amanda has won this title,” said Fernando Musumeci, Australian distributor of Alter Ego Italy.

“We knew her entry was strong, she is an amazing talent and to win this award on the world stage is a monumental achievement and proof that our Australian stylists can cut it with the best in the world.”

Alter Ego Italy is Italy’s leading professional hair care brand and is distributed in more than 65 countries worldwide. Built on more than 25 years of innovation, research and cutting-edge products, Alter Ego Italy is boutique, professional hair care designed with the stylist in mind.

– TJ