Alfaparf Milano Professional, the iconic Made in Italy brand known for its cutting-edge innovations in the world of hair care and colour, is set to captivate the beauty industry once again with its latest release, Walk on the Bright Side. This new collection introduces four luxurious pearlescent shades that add a modern twist to the timeless allure of blonde hair, allowing everyone to express their individuality with elegance and sophistication.
The Walk on the Bright Side collection is an evolution of Alfaparf Milano’s renowned Pearl Bright range, now enhanced with a new .8 Pearl tone. These four luminous shades, available across the brand’s Evolution of the colour and colour Wear lines, include pearly beige, cool ice, and radiant blonde tones that bring fresh sophistication to the blonde spectrum. Whether you’re seeking a striking platinum blonde or a softer, more muted hue, these shades offer versatile options for those looking to embrace pearlescent, radiant colours.
The collection was curated by Alfaparf Milano’s Global Creative Director, Rudy Mostarda, whose signature blend of creativity, energy, and artistry shines through in every look. Rudy draws inspiration from the world around him, capturing beauty in both its simplicity and complexity. “The world is a stage, and we are the actors entering and exiting the scene,” Rudy shares. “For this Collection, we imagine ourselves together in the spotlight, each illuminated by our own personality and character. Style is that certain something that never fades, even when no one is watching.”
Walk on the Bright Side is more than just a collection; it’s an invitation to explore self-expression through hair colour. This new range embodies the idea that beauty is personal and should be celebrated in all its forms. Each shade and look has been designed to give wearers the freedom to express their inner selves with confidence and grace.
With its soft, pearlescent glow, the collection emphasizes radiant, timeless elegance. From the cool, icy tones of Glacial Blonde to the warm and dewy hues of Pearly Shine, Alfaparf Milano has created a selection that works for a variety of tastes, whether you’re looking for a bold statement or something more understated.
To complement the new pearlescent shades, Alfaparf Milano has created eight stunning looks, each with a distinct personality and aesthetic. These looks exemplify the beauty of simplicity, modernity, and effortless style—perfect for anyone seeking a blend of sophistication and originality.
- Shimmer Design: A look that balances bold, multi-chromatic colour with distinctive identity. This innovative style is ideal for those who want to stand out with a balanced yet striking concept of beauty.
- Moonstone Glow: A celebration of self-expression and modernity. This look uses colour to inspire change, welcoming the revolution of beauty through pearlescent tones.
- Radiant Pearl: This medium-long, layered cut brings dynamic movement to the hair. The blend of beige and silver creates a harmonious, radiant pearl hue that brings a fresh approach to blonde.
- Pearly Shine: Simplicity meets innovation in this look, evoking refinement, empathy, and gentleness. It’s perfect for those who appreciate understated elegance.
- Ethereal Sparkle: A fusion of Seventies and late Nineties influences, this casual cut is modern, easy to manage, and full of balanced texture. Warm shades and powdery finishes enhance the natural brightness of the hair.
- Opal Radiance: A sophisticated, radiant look that speaks to elegance. This chic style brings an air of timeless beauty with a contemporary twist.
- Glacial Blonde: A tailored pixie cut that’s versatile, chic, and full of life. The feathering, layering, and bangs create a carefree, yet polished look that pairs perfectly with the unique cool-toned pearl blonde.
Alfaparf Milano has always been dedicated to offering professional-grade hair colour that combines vibrant hues with long-lasting results, while also ensuring hair health and vitality. The products used in the Evolution of the colour and colour Wear lines nourish the hair while delivering a luminous, radiant finish.
With Walk on the Bright Side, Alfaparf Milano continues to redefine what it means to create beauty that feels both modern and timeless. Whether you’re drawn to the graceful simplicity of Pearly Shine, the radiant energy of Radiant Pearl, or the effortlessly cool vibes of Glacial Blonde, this collection offers something for everyone.
The Walk on the Bright Side collection is not just about hair colour; it’s about celebrating the individuality that shines within us all. It’s about stepping into the spotlight, embracing your own unique style, and illuminating the world around you.
For those ready to make their hair a reflection of their personality and elegance, Alfaparf Milano Professional’s new collection is the perfect way to step confidently into the light.
Take a walk on the bright side with Alfaparf Milano Professional. For more information on the stunning new collection, visit alfaparfmilanopro.com/en-au.
