Over 1,000 members of the global Alfaparf Milano Professional community recently descended upon the Grand Palladium in Ibiza for Dreamland– a three-day celebration of creativity, connection, and the transformative power of hair artistry and global togetherness.
Set against the sun-drenched backdrop of the Balearic Islands, the event unfolded as an unforgettable experience that blended inspiration, education, and pure celebration. Guests were welcomed in serious style with an opening party set under sparkling Spanish stars, where the Alfaparf Milano Professional family came together to celebrate artistry and dance the night away in true Ibiza style.
The following evening, crowd excitement and creative excellence peaked with a full-scale takeover of the iconic Amnesia Nightclub, where world-renowned hairstylist, Alfaparf Milano Global Creative Director and Alternative Hair Show Global Vice President Rudy Mostarda and his creative team delivered a spectacular live hair show- a fusion of avant-garde vision, technical mastery, and modern rock fusion that perfectly embodied the spirit of Dreamland.
“Every single moment from Dreamland Ibiza has been such an incredible moment for me,” explains Alfaparf Milano Creative Director Rudy Mostarda when we caught up with him post show. “To share Dreamland Ibiza with over a thousand incredible artists and friends from around the world is something very special.”
As for what drew Rudy to the Alfaparf Milano Professional brand? “From the first moment, I felt the heart of this brand. It’s not just about products, it’s about passion, education, and artistry. For me, it’s a family that believes in creativity, freedom, and authenticity. That’s what drew me in and what fills me with inspiration everyday.”
“Alfaparf (Milano Professional) award me that freedom as an artist and as Global Creative Director to be free and dream big. There are no limitations to what I can do with the brand which is really something special- I am so grateful for them. I am proud to serve the Alfaparf Milano Professional community as Creative Director, it gives me so much inspiration and joy.”
“There were so many magical moments at Dreamland but this show at Amnesia was such a highlight – it is one hour that feels like ten seconds to me. It is difficult to explain!”
Rudy Mostarda, Alfaparf Milano Professional Global Creative Director
As for the breathtaking headline show that saw world-famous megaclub Amnesia transform into a living, breathing melting pot of creativity and self-expression? Continues Rudy, “You would have seen our message DARE TO DREAM splashed everywhere across Amnesia’s walls and on stage throughout the show- this was what we wanted to inspire within the crowd and our community.”
“We want our crowd to be swept up in the grandeur, and the drama. The fine balance of passion and precision, craft and couture- larger than life looks inviting you to dare to dream and embrace this message.”
“There were so many magical moments at Dreamland but this show at Amnesia was such a highlight – it is one hour that feels like ten seconds to me. It is difficult to explain!”
As the buzzing Alfaparf Milano global community filled the dancefloor, and a countdown above the mainstage hit zero, our ringleader for the evening took to the stage, accompanied by an enigmatic army of dancing drummers – an early indication of the theatrics attendees were to be treated to throughout this epic showcase of Rudy’s creative direction.
A strong focus on modern rock fusion eminated through the creative direction of the show, with roving musicians and dancers moving between stages, resulting in an 360 degree immersive experience. In a moment reminiscent of an underground club experience, cheers from one side of the room marked the appearance of Rudy Mostarda on stage, finishing a remarkable monochromatic cut featuring bold contrast between light and dark.
Detail in the looks dreamt up by Rudy effortlessly held their own against the monumental club environment in each section of the hour long experience, with a breathtaking ALFAPARF sculptural piece crafted in one model’s hair serving as a true show creative climax to the larger than life show. The recently released ammonia and MEA free Colour Shine Effect range, Alfaparf Milano’s latest colour innovation, took colour work on display to the next level.
In the crowd at Amnesia and representing Australia on the global stage at Dreamland Ibiza were a group of the Australian Alfaparf Milano Professional community, who travelled to Ibiza to take part in the celebration. Their presence underscored the brand’s strong and growing network across Australia and New Zealand, and provided an opportunity to connect with fellow artists from around the world.
“Dreamland was such an amazing experience, and Rudy’s show was definitely a highlight for me,” shares Lydia and Natalie from Infinity Salon, who made the trip to Ibiza from Sydney for the event. “It was truly unlike anything else I’d ever seen before.”
“Rudy’s show was absolutely epic,” agrees Justine from HAIRHOUSE. “His creativity is on another level, and getting to experience a venue like Amnesia was unforgettable.”
“Having the opportunity to travel to places like Ibiza and attend events like Dreamland is one of the many reasons I love being part of the Alfaparf Milano community,” continues attendee Ellie from Saint Rose Salon in Victoria.
“Not only are the products amazing, but the once-in-a-lifetime opportunities like this- not to mention the support we get from the company!- truly set Alfaparf Milano apart.”
Across three days, attendees took part in team bonding activities, recharged their batteries in the stunning five star resort surrounds and immersed themselves in exclusive brand experiences that showcased Alfaparf Milano Professional’s ongoing commitment to supporting salon professionals and pushing the boundaries of modern hairdressing.
Be it the feeling of a global family coming together or the fires of inspiration set alight through Rudy Mostarda’s incredible show, Dreamland Ibiza was a powerful demonstration of happens when artistry meets community- a true testament to Alfaparf Milano Professional’s passion for beauty, creativity, and connection.
Thank you for having us Dreamland Ibiza, a resounding reminder of the beauty that occurs when one DARES TO DREAM.
Join the #AlfaparfPeople global community:
I am proud to serve the Alfaparf Milano Professional community as Creative Director, it gives me so much inspiration and joy.”