Best New Colour Innovation
Matrix Tonal Control Pre-Bonded
L’Oréal Professionnel iNOA & iNOA ID Tech
Goldwell Topchic Zero
R+Color
Evo Top Drop Platinum Blonde
Moroccanoil Professional Haircolor Collection
Schwarzkopf BLONDME Precision Lightener

Best New Hair Care Product
Redken Acidic Bonding Concentrate Intensive Treatment
L’Oréal Professionnel Metal Detox Oil
Kerastase Symbiose Night Serum
Mon Amie Tone Up blonde toning shampoo
Mon Amie The Shining blonde shine treatment
Natalie Anne Volumising Shampoo & Conditioner Duo
Moroccanoil Color Care Shampoo and Conditioner
Alfaparf Milano Professional Semi di Lino Moisture Nutritive Mask
K18 peptide prep pH maintenance shampoo
K18 peptide prep detox shampoo
K18 Molecular repair hair oil
Oribe Hair Alchemy

Best New Hair Styling Product
Mon Amie Wunderkind blonde blowout spray
Natalie Anne Prep & Play All-in-One Cream
BlowOüt by DunGüd
SLAPDASH by NINE YARDS
ACTYVA Disciplina Anti Frizz Cream
ghd sleek talker – wet to sleek styling oil
ELEVEN AUSTRALIA Keep My Colour Blonde Toning Spray
KEVIN.MURPHY KILLER.TWIRLS
Kerasilk Multi-Purpose Hairspray
R+Co Bleu Vapor Lotion to Powder Dry Shampoo

Best New Hair Tool
Kaleo Professional Iron
ghd duet style hot air styler
Tame Your Nest
Hello Bleach The Whisk
The Hello Bleach Bib 2.0
Cloud Nine 2-in-1 Contouring Iron Pro

Best New Packaging and Design
Mon Amie Haircare
Natalie Anne PowerGrip Sectioning & Blowout Clips
Kaleo Professional Iron
Alfaparf Milano Professional Walking Around Milano – Semi di Lino Holiday Kits
The Canvas Foil by Joico, Foil Me, & Carolyn Gahan
Tame Your Nest
KEVIN.MURPHY BLOW.DRY WASH & RINSE
KEVIN.MURPHY KILLER.CURLS WASH & RINSE + KILLER.TWIRLS
K18 MOLECULAR REPAIR HAIR OIL
Halo
AG Care Plant Based Essentials Collection
The Jujup Collection by Foil Me