A look inside our inaugural product judge’s brunch.
Judging the AHFA product categories is no easy feat.
However with a solid panel of industry leaders (including Head Judge Oz Beauty Expert Bonnie Gillies, Beauty Crew’s Iantha Yu, Presenter and Beauty Guru Domenica Calarco to name a few) lending their insight and expertise, this year’s amazing finalists and their products were in safe hands.
Gathering for an intimate brunch at Surry Hills’ Cuckoo Calley, members of the panel were introduced to the brands and products selected as finalists across three major categories:
MOST INNOVATIVE HAIR TOOL, BEST NEW PROFESSIONAL STYLING PRODUCT, BEST NEW PROFESSIONAL HAIR CARE PRODUCT.
Tasked with putting the products to the test, the judges took home the final selections, to implant into their beauty regimens over the coming weeks.
Harnessing their industry know-how they trialed the products on everything from packaging and design to performance and functionality.
Find out who will reign supreme at this Sunday’s Australian Hair Fashion Awards. See you on the red carpet!