There can be no doubt that fashion and technological innovation are intertwined now more than ever. Forget dipping a toe into the world of tech, the fashion pack have dived in headfirst, embracing the whole new world of creative potential now available to them.
With NFTs and a digital collection rollout strategy quite common amongst major fashion houses, we are now seeing the digital realm infiltrate fashion weeks across the globe. The lines between physical fashion and it’s digital counterpart are blurring, opening up a whole world of creative expression and untapped opportunity.
One such pioneer of a digital fashion week presence within the Australian space is INJURY, having recently presented their virtual runway experience at Afterpay Australian Fashion Week. A truly immersive digital experience played out in a traditional runway setting, you can now catch INJURY’s pioneering efforts on display at Melbourne Fashion Week
Never through with pushing the boundaries of fashion and tech, you won’t want to miss INJURY’s ‘Dream & Reality’ Film Trilogy and runway appearance at Melbourne Fashion Week. Take a glimpse into the future with INJURY, and nab your tickets to their M/FW activations below.
INJURY – M/FW OPENING RUNWAY
A never-seen-before latest fashion x digital art collection created specifically for M/FW Opening Runway.
FASHION X ART AT STATE LIBRARY VICTORIA | 10 Oct 2022 from 7pm / 8pm/ 9pm. Tickets available here.
INJURY – M/FW FILM EXHIBITION
Our latest Be sure to catch INJURY’s CG film ‘EXTENDED REALITY VOL.1’, together with ‘RARE REALITY’ and ‘THE BUTTERFLY’S DREAM’. Currently exhibiting at Melbourne Fashion Week for free until 16 Oct 2022. 90 – 130 Swanston Street, Melbourne Town Hall