BEC + BRIDGE X REDKEN
Australian darlings Bec + Bridge took over the last show instalment on Day 1, confirming that, yes, the low-rise pant is indeed making a comeback with 90s grunge vibes seen and felt from music to prints, beauty and design.
Editorial genius and friend of THE JOURNAL, Diane Gorgievski was leading the charge backstage for Redken, bringing back the blow-dry and a seriously hot wet look.
“Think elevated rock chick. Tonight, we’re really pushing to manifest the iconic Bec + Bridge girl while bringing the brand’s last 21 years to the runway,” starts Di.
“It’s inspired by euphoria and that new age glamour, so we’re bringing back the blow-dry; a sweaty lived-in texture with a dry sheen on the ends and lived-in oils at the roots, without second look a really sexy, exaggerated wet look.”
“The blow dry is something we haven’t seen in this setting for so many years and it has been great to be part of its return to the runway. The sweaty roots are our point of difference here, and we’re relying heavily on Redken Shine Flash for this epic piecey-ness and the illusion that our girl has been out all night.”
Requiring time and technique, the blow-dry is a less efficient addition to backstage, however it’s a challenge Di was ready and armed for with one of the best Redken team’s to date (think 4 people on blow-dries at once).
“The blow-dry is a chance for us to really stretch out the texture and put deconstruction back-in using Redken oils. I really thrive on putting that effort into the prep so you see the hair move and bounce when the girls hit the runway.”
The hero of fashion grit, Redken Guts was of course the only choice for Di’s second, wet look.
“Grit is great as it’s basically like a mousse … so the hair looks wet, but it’s not! Once prepped, we give the hair a light spritz of water to get that dripping feeling without saturating all-over again.”