Cultureshock: Toni&Guy’s National Global Collection Launch


For the first time, TONI&GUY welcomed consumers, VIP’s, beauty media and hair industry professionals alike to walk the red carpet & clink glasses at the TONI&GUY Global Collection Launch Show on Sunday 20th November at Dockside Darling Harbour.

Key guests in attendance included Bachelorette stars Keira Maguire, Noni Janur and Faith Williams, beauty bloggers Amy Maree Comber and Liv Mennie and social media influencers Benji Condie, Alexandra Cuthill and Lizz Pennings.

TONI&GUY took over Sydney’s largest floating venue, the Dockside Pavilion, Darling Harbour and wowed crowds with a spectacular three-part evening including a pre-show reception, sit-down fashion show & VIP after party.

The main fashion show unveiled world-class hair work by the national TONI&GUY artistic team and for the first time ever the brand has partnered with designers such as Karla Spetic x Teva, Mink Pink, Somedays Lovin, Calibre Menswear, and Kaliver as well as avant- garde creations by UTS Graduate students for an exclusive catwalk show.

Following the fashion show and live entertainment (which included a flash mob, acrobatics and performances) the party continued at the VIP After Party where guests let their hair down at the gorgeous Port in Darling Harbour.

Dennis Langford, CEO TONI&GUY Australia said the event not only provided the brand with an opportunity to celebrate with their loyal customers, but also to give back to their female-focused national charity partners.

“For the first time ever, this year we are opening our doors to the general public to be a part of TONI&GUY’s Global Collection Launch Event,” said Mr Langford. “Inspired by our ties with fashion & long term partnerships with London Fashion Week, we are bringing you
a show like never before seen. More so than that, the event seeks to raise funds for our two National Charity Partners – National Breast Cancer Foundation & Look Good Feel Better that are close to our hearts as 70 per cent of our clientele are females.”

The TONI&GUY brand launched its 2016/17 DUALITY Collection on the runway in front of the crowd of 650 people. “The DUALITY Collection has been created for millennials with a sense of creative freedom and individuality in mind” says National Artistic Director, Katy Reeve. “There’s been a huge focus towards individuality within fashion, as well as fashion shift in trends as seen during the fashion season from designers such as House of Holland and Alexander Wang which have been the inspiration behind DUALITY. These millennials have a maverick appraoch and are willing to re-invent themselves to suit any show or trend which is a perfect fit for our clients at TONI&GUY”
– Katy Reeve, National TONI&GUY Artistic Director

All of this was made possible thanks to our sponsors American Express, Wella Professionals, label.m Professional Haircare, Fitness First Australia, Napoelon Perdis & Rodd Richards Presents.

– TJ