Australia’s premier professional haircare brand, Davroe, has been appointed the official hair sponsor for Melbourne Fashion Week (M/FW) 2024, taking place from October 21-27. This year marks the 30th anniversary of M/FW, celebrating Melbourne’s vibrant fashion community with an exciting lineup of events and presentations.

As the leading name in salon-quality haircare, Davroe will ensure that every model gracing the runway is styled to perfection. Renowned for its vegan, sulphate-free, and paraben-free products, the brand has made a significant mark in over 30 countries and has previously showcased its expertise at major events like New York and Paris Fashion Weeks.

Mary Centofanti, Davroe Director, expressed enthusiasm for the partnership, highlighting the alignment of Davroe’s commitment to innovation with M/FW’s creative spirit. Leading the hair direction is Davroe Global Ambassador Jordan Robertson, who will head a team of elite stylists. “We’re excited to bring a mix of natural and bold looks, showcasing the versatility of our products,” Robertson stated.

With seven premium runway shows and over 300 participating designers, M/FW 2024 promises a week of breathtaking fashion and flawless hair, setting a new standard for runway beauty.