Foil Me, renowned for revolutionizing the hairdressing industry with their innovative foil designs, marks their 10th anniversary this June with the launch of ‘The Journey’ collection. This new release pays homage to the brand’s evolution over the past decade, blending elements from their iconic past collections into a cohesive and sentimental offering.

The collection’s packaging is a nod to Foil Me’s humble beginnings, reminiscent of their original white boxes adorned with black stickers. The foil itself dazzles with copper, blue, and fuchsia hues, alongside muted shades of purple and red, creating a celebratory visual palette.

Emily Ciardiello, CEO and Creative Director, describes ‘The Journey’ as a patchwork quilt of nostalgia and innovation. “I wanted to recreate the warmth and familiarity of snuggling into Grandma’s quilt,” she explains. The collection not only honours their journey but also showcases Foil Me’s commitment to quality with signature embossing and a unique foil composition.

‘The Journey’ will be available in three styles: The Original, The Wide, and their first 20cm Embossed Foil Roll, appealing to both longtime fans and new enthusiasts alike. Scheduled for release on June 11, 2024, prices start at RRP $27.90 (inc GST).

As Foil Me continues to redefine foiling as an art form, ‘The Journey’ promises to be a must-have for salons seeking both style and substance in their hairdressing essentials.