OG bond builders, OLAPLEX has just announced their latest retail recruit, No.0 Intensive Bond Building Treatment.

So, what does it do? The professional-inspired treatment primes hair for deeper repair, rebuilds bonds, strengthens and protects.

No. 0 is the new first step in the recommend at home OLAPLEX regime and should be followed by No. 3 Hair Perfector for optimum results. In fact, it has been scientifically proven that when used in conjunction with No. 3, No. 0 results in hair three-times stronger than its former self and showing 68% more repair.

The health, happiness and colour longevity of hair around the world is, of course, the first priority of these bond building experts, however salon revenue and technician insurance comes in at a close second, as always. No. 0 will provide clients with a more intensive repair system for hair health maintenance between salon visits. Particularly for clients undertaking a serious colour transformation or correction (autumn is upon us!), this is a must have step and sweet revenue boost, all stylists should prescribe.

Clients are encouraged to use the two-part system (No. 0 and No. 3) once a week or for damaged hair, two-to-three times weekly.

HOW TO USE:

1. Apply No. 0 to DRY hair, fully saturating each section.
2. Process for 10 minutes. DO NOT RINSE.
3. Apply No. 3 Hair Perfector (sold separately) over hair with No. 0 applied to it, combing through as needed.
4. Process for a minimum 10 minutes.
5. Rinse, shampoo AND condition. For best results, use No. 4 Shampoo and No. 5 Conditioner.

PRO TIP: Brush or detangle hair before applying No. 0 so it can easily be absorbed. For thick, coarse or long hair, work in small sections to ensure each area is fully saturated.

And yes! Like all OLAPLEX products, No. 0 is sulfate, phthalate and paraben free, colour safe, vegan and NEVER tested on animals. Just what the modern consumer wants to hear.

For more information visit olaplex.com.au/

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