GUY TANG’S #MYDENTITY COLOUR LINE LAUNCHES IN AUS

#HairBestie to many a colour enthusiast, Guy has made clear his quest to propel the professional industry with a global focus on hair colour.

With 2.1 million Instagram followers hooked on the hair colour transformations of Guy Tang – many of them doting hairdressers (as testament by his sell out shows over Hair Expo weekend) – it seems an inevitable move for the vivid muse to move into a self-curated professional colour line, #mydentity.

#HairBestie to many a technician, stylist and general hair colour enthusiast, Guy has made clear his quest to propel the professional industry with a global focus on hair colour – ultimately pedestalling the custom, confidence building results achievable with the right products, in the right hands. From the softest lavender to new extremes in magenta, the sky is no longer the limit, with every sun-inspired palette a healthy option for hair.

“I created #mydentity because I wanted to customise colours that we all dream of
– colours that are missing from today’s hair colour. I wanted to create a line that brings back the fun and excitement in our industry,” says Guy.

Pre blended signature shades enable hairdressers to easily create the most demanding trends while advanced VibraRiche technology hits boost on colour vibrancy and double the shine. The line brings with it a boast worthy breakthrough with Miru-Style X-HP delivering extreme heat protection (up to 450 degrees) to radically reduce the effects of thermal styling. An ambassador of beautifully coloured and conditioned hair, Guy invests in hair’s integrity with an exclusive keratin and argan see oil blend for max care and colour retention.

Distributed in Australia by our friends at Haircare Australia, #mydentity presents an online world of instant inspiration, independent education and in true Guy fashion, a world to collaborate and evolve together.

“I want to create a community that empowers our #Hairbestie family, and enables all of us to find our #mydentity. Because when you know who you are, you have the courage to do anything you dream of.”

Visit http://haircareaust.com/

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